Have you heard of the FUD factor? FUD is an acronym for Fear, Uncertainty and Doubt. Supposedly it was first used in the business world. Sales reps would raise FUD in the minds of their potential customers who were thinking of buying from a competitor.
What a marketing strategy! Suspicion and insecurity! Imagine selling your product, not on its own merit, but by duping and persuading customers to believe the other guy's merchandise is no good.
Today FUD refers to any kind of disinformation used as a competitive weapon. Isn't it remarkable to see FUD used in politics, science, education, and even religion? You know it to be true—we're surrounded by FUD.
Why? The truth is: fear, uncertainty and doubt, are chief weapons in the arsenal of Satan the Devil. Now before you think I'm crazy look at the evidence around you.
Your Bible describes him as "the deceiver of the whole world" (Revelation 12:9) He wants you to be anxious and worry. He promotes insecurity and confusion. Am I exaggerating? No, it comes down to the fact that He wants the FUD factor to confuse you on spiritual matters to doubt God's great plan.
Now what can you do to minimize the FUD factor? Here's where you can start: "Don't fall into the trap of being a coward—trust the LORD, and you will be safe." (Proverbs 29:25 CEV) In other words—develop a relationship with God and make it first and foremost in your life.
As you strengthen the bond with your heavenly Father, He promises to counter the FUD factor of fear, uncertainty, and doubt. He can give you the spirit "of power and of love and of a sound mind" (2 Timothy 1:7 NKJ).
For GN Magazine, I'm Steve Myers.
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